Magento Performance Marketing Guidelines

Firstly, let’s look into what can cause the website’s poor performance. A primary reason is that the website is too big. Reports show that there’s been a 25% upsurge in the website size, which means that businesses are making use of a great deal of content on websites. This drastically pulls down the launching time. Fortunately, Magento has a great deal of search engine optimization techniques that you can use to optimize performance of eCommerce websites.

Facts and figures:

- 40% of users leave a site if the strain time is more than 3 seconds.
- Reducing the web page insert times by 100 milliseconds will raise the customer conversions by 1%.
- Magento gives you a great deal of options to boost speed of site load .

Sprite Images, CSS and JS record merging to lessen HTTP requests

Sprite Images are a trusted way to boost Magento site performance. In this technique, all the images are merged into a unitary image source. This source will be located under a URL and takes a single HTTP submission. This greatly helps optimization of speed, as in any other case, each image would require one HTTP request.

Lazy Image Loading

The Magento site search engine optimization may be accomplished by Lazy image launching techniques. It means that as you scroll, the images insert.

Performance tuning for MySQL server and allowing PHP realpath_cache

MySQL can be tuned to cache repository queries and boosts the web webpage fill times. The data source cache can be effectively triggered utilizing the query_cache_size parameter. In the same way, the realpath_cache size can even be used to lessen the number of disk lookups.

Varnish and Nginx

When your Magento store is heavy with content, Varnish cache is an excellent way to cope with slow loading. The change of proxy makes site fill faster as it yields results from the cached version of the webpages rather than finalizing a new request each time.

Using PHP accelerator

PHP accelerator is the best answer for Magento site speed optimization. It is an expansion that caches all the PHP scripts. Thus, the scripts do not need to be parsed for every request and website efficiency is improved.

Utilizing full webpage cache

Magento offers a fantastic option for increasing speed. Full site cache is a means where Magento stores end-user behavior from the very first time he logs in. Next time the same individual logs in, Magento multi vendor uses this cache rather than the server to process information. This significantly reduces Magento website insert times and boosts performance.