Why Website Optimization
No matter what your business objective is, whether it is getting more leads, sales or satisfying all of your customers; in order to achieve it, website optimization is one of essential processes to improve the performance of your website by applying the controlled system. Website optimization is significantly important for any business, as it gives the customers more pleasure whenever they visit the website.
In order to improve the performance, speed up page load times, streamline and optimize HTML, CSS, images and scripts, developers need to apply A/B testing to experiment on pages to decide whether changes will result in more conversions, such as demo requests or increases organic search results. By optimizing CSS, HTML and XHTML, website images, pages could be loaded faster and bandwidth will be saved, file sizes and server space will be reduced as well. This leads to a more effective site for your business, raising profit through higher-skilled sales or leads and reducing cost as well as customer support due to better conversion rates and better information.